Chris Koerner explains how he replaced his Facebook ad manager with Meta's Muse AI agent for his 270,000-subscriber newsletter. Tracking had been broken for months and the list was shrinking by about 1,000 people a week, while an agency charged $200 to $600 per booked call on his Playmakers business.
Muse fixed UTM attribution in one sitting, then reactivated his three best old ads at $100 a day each. It also caught that ads were being shown to existing subscribers. Spend of $5,400 brought 2,600 subscribers, about $2 each. A welcome-email question turns them into roughly $3 leads, versus $600 booked calls. He lays out six tactics, including selling the setup to local businesses. A webinar made $71,600 in five days.