Chris Koerner interviews Nico Moreno, a digital marketer of 11 years who launched a free School community about 60 days ago. It grew to roughly 257 members from TikTok videos that usually get only a few hundred views. About 12 to 15 members bought, producing close to $98K in revenue with no paid ads.
Nico runs polls to sort members by readiness, then DMs buyers and sends a 10-minute offer video instead of taking calls. Tiers run from $27 products to $4,900, $15K and an anchor-style $25K program. He advises most people to keep the group free, price by tallying the value of their knowledge, and use white-label products. Cover images, linked socials, engagement and low churn help School promote groups.