Greg Lat, co-founder of Bloom with his wife Mari, argues on The Iced Coffee Hour that 2026 is the easiest time ever to build wealth. He cites Shopify, TikTok Shop, social media and accessible contract manufacturing, and says he started Bloom with $20,000. He traces his drive to growing up with ADHD and graduating with a 2.4 GPA, and calls Bloom an 11-year overnight success that bootstrapped a greens powder to $180M a year before launching its energy drink.
Bloom Sparkling Energy has sold about 575 million cans since July 2024 and does a couple million dollars a day, with roughly 85% of marketing from CPM-priced influencer deals. He paid Target $1M for greens shelf placement, and recounts a 45–60 day Amazon ban after an agency bought fake reviews and a $10M root beer write-off. He bought a $20M+ Aspen house, regrets missing five Thanksgivings and Christmases, and credits TRT at 150mg weekly, peptides and quarterly blood work. He wouldn't sell Bloom for $3B.